NIKE Summer Olympic Summit
Nike held a 2012 Summer Olympics Innovation Summit, at the newly renovated Basketball City on Pier 36 in NYC, showcasing their latest developments for athletes competing in the world's biggest athletic competition. Olympic Gold Medalist Carl Lewis opened the "games" for the worlds most influential newspaper, magazine and digital journalists.
The stage was set for Nike CEO Mark Parker who introduced the crowd to the latest innovations in performance apparel and footwear including Nike Pro TurboSpeed, Nike Fly Knit and Nike Lunarlon footwear on the first day. After the initial introduction, key executives from Nike presented each of the innovations in detail with appearances from Olympic caliber athletes from their respective product categories.
